Regional medical-malpractice insurer · 2014
Morale through a merger threat
A tense potential merger with layoffs on the table, and a workforce reading every silence as bad news.
Ran the internal kickoffs and the communication that held morale together while the outcome was genuinely unknown.
The threat became a large positive acquisition. The company became a national provider's East Coast headquarters.
Marketing side drove 150% growth in six months. Published case →