Virtual-first emergency medicine · COVID era
Onboarding that closed on day one
A startup standing up its first inbound-call team from nothing, at speed, when nothing could wait.
Built the onboarding and the narrative frameworks so a new rep had the story, the product truth, and the confidence before the first dial.
The first cold-call session turned into a sale. The company was successfully exited.
B2B sales consultancy · 2019
A new function that became a profit center
A sales organization with no marketing function and no inbound pipeline.
Stood up the marketing division from scratch and standardized the enablement behind a growing cross-functional team of eight.
A new profit center and an inbound-lead engine. Training time cut 40%.
Series A clean-energy startup · 2024
Onboarding and a department, from zero
A clean-energy company hiring faster than it could absorb people, with no marketing function in place.
Created the onboarding and stood up the marketing department.
Both functions operating, with new hires productive on a designed ramp instead of an improvised one.