from Column 13

The work

Situation. What we did. What happened.

We never publish client names. The people work is confidential by nature, and the organizations that hire us for a restructuring aren't looking for a press release. Here's the situation, the intervention, and the result. We'll answer any question about it in the room.

Running now

National EHR SaaS company

Cohesion while the whole org shifts

A health-tech company racing to close ground on competitors of every size, while restructuring departments underneath the effort.

Leading the departmental shifts and the internal rallying: the change narrative, the manager cascade, the renewal of culture through the transition.

In progress. This is work we're running today, not a story from a decade ago.

World-class healthcare IT staffing · 2008–2018

Both sides of the deal loved them

In staffing, delighting hiring managers and delighting placed candidates are treated as a trade-off.

Developed the materials and the organizational learning behind a decade of consistent experience on both sides of the placement.

Unprecedented dual NPS: top scores from hiring managers and placed candidates.

Ten-year engagement. The long-run flagship proof.

Regional medical-malpractice insurer · 2014

Morale through a merger threat

A tense potential merger with layoffs on the table, and a workforce reading every silence as bad news.

Ran the internal kickoffs and the communication that held morale together while the outcome was genuinely unknown.

The threat became a large positive acquisition. The company became a national provider's East Coast headquarters.

Marketing side drove 150% growth in six months. Published case →

Faith-based diocese · Last ~3 years

Reactive to proactive, without adding a person

A capable communications team that was entirely reactive, responding to whatever arrived and never initiating.

An operational assessment, a staff and vendor reorganization, a process redesign, and an intranet for internal visibility.

New initiatives launching quarterly, with no increase in workload.

Build the system, not more headcount. Published case →

Regional retail employer

Turnover down 70%, without touching a wage

High turnover in a workforce where everyone assumed the answer was pay.

Redesigned training, recruitment, and reinforcement so people could actually succeed, and built processes to help new managers reach real financial stability.

Turnover reduced 70%. Revenue up 14% year over year.

Virtual-first emergency medicine · COVID era

Onboarding that closed on day one

A startup standing up its first inbound-call team from nothing, at speed, when nothing could wait.

Built the onboarding and the narrative frameworks so a new rep had the story, the product truth, and the confidence before the first dial.

The first cold-call session turned into a sale. The company was successfully exited.

B2B sales consultancy · 2019

A new function that became a profit center

A sales organization with no marketing function and no inbound pipeline.

Stood up the marketing division from scratch and standardized the enablement behind a growing cross-functional team of eight.

A new profit center and an inbound-lead engine. Training time cut 40%.

Series A clean-energy startup · 2024

Onboarding and a department, from zero

A clean-energy company hiring faster than it could absorb people, with no marketing function in place.

Created the onboarding and stood up the marketing department.

Both functions operating, with new hires productive on a designed ramp instead of an improvised one.

Individual talent development · 3 years

Early twenties to Head of Front-End Development

A developer in their early twenties with obvious potential and no path anyone had bothered to draw.

Applied the seven-move method deliberately: recognize, pour in, create space, encourage self-learning, assemble mentors, hand over real projects with room to fail, apply pressure with intention.

Head of Front-End Development at a major bank in three years. The method is now the boot camp.

Healthcare IT staffingMedical-malpractice insuranceRegional retail Virtual-first emergency medicineB2B sales consultancyFaith-based diocese Series A clean energyNational EHR SaaS

Thirty minutes. No pitch.

Tell us what's happening. We'll tell you what we'd do about it, including when the honest answer is that you don't need us.